The marketing mixes metaphors, talking about gardening, growing, curating… all part of sustainable process that includes plants dying.

It also uses words like forever and permanent.

Having content live forever is at odds with metaphors of the natural world, where things naturally die.

How does it handle helm features that are not valid compose features? Silent failure or loud warning?

Yes, especially if people use the “latest” tag, trusting whatever the container might be updated to do in the future.

Part of the app resides on the GitHub infrastructure, where GitHub stores, processes and displays results. So their costs are not zero.

But GitHub could take a “tax the rich” approach to pricing by charging enterprise customers more for self-hostingand leave it free for others.

A lot of open source is funded like that— most funding for a project comes from a very few companies and everything else uses it free or for very low donations or costs.