I think by psychology they meant all the dark patterns and A/B testing manipulating the user 🤣

Interestingly, Afinum is also a German based private equity firm which owned majority shares of Threema since 2020.

Kind of strange to see the company bouncing around between owners, but hopefully it can remain a good product and not become enshittified.

https://www.startupticker.ch/en/news/threema-transfers-ownership-the-second-time

This is a private equity firm? Was Threema doing financially bad?