Tracking pixels undercount conversions 20-40% due to ad blockers and Safari ITP. Learn how pixels work, when they fail, and server-side alternatives for 2026.
In 2026, GTM added enhanced server-side tagging containers that run on Google Cloud or your own infrastructure, sending data to ad platforms via server-to-server APIs rather than browser requests. This bypasses ad blockers entirely while maintaining GDPR compliance through first-party data collection.
If I understand correctly, that is only info if I was sent the mail, not if I’ve seen it. And no way to track if I have been on shop’s site and what I’ve bought
Apparently they found a solution.
If I understand correctly, that is only info if I was sent the mail, not if I’ve seen it. And no way to track if I have been on shop’s site and what I’ve bought
I believe that is about browser navigation tracking, not email.
But to be fair I did not dig down on how it works.