Four of the world’s biggest oil and gas companies have spent the last four years systematically shifting away from climate-friendly advertising to push a new message: fossil fuels are here to stay, a report has found.  Campaign group Clean Creatives analysed 1,859 communications from BP, Shell, ExxonMobil, and Chevron published between 2020 and 2024, spanning paid advertisements on Facebook, YouTube, […]

Clean Creatives analysis reveals a “coordinated narrative shift” by Shell, BP, ExxonMobil, and Chevron.

Four of the world’s biggest oil and gas companies have spent the last four years systematically shifting away from climate-friendly advertising to push a new message: fossil fuels are here to stay, a report has found.

Campaign group Clean Creatives analysed 1,859 communications from BP, Shell, ExxonMobil, and Chevron published between 2020 and 2024, spanning paid advertisements on Facebook, YouTube, LinkedIn, TikTok, Instagram and television, alongside press releases, investor communications and executive speeches.